About

My story starts with curiosity.

Not a straight line toward a job title — a series of honest questions about how things work, and whether I could build them myself.

Joann Praise
Background
Amazon · AWS · Alexa
MBA, W. P. Carey
Chapter One

I started with physics, not products.

I studied Industrial Physics at Covenant University because I wanted to understand how things actually worked, not just how they were supposed to. Physics teaches you to sit with a problem until it resolves — no shortcuts, no guessing. That habit never left me. Long before I had a product title, I had the instinct: ask the real question, then go find the real answer.

Chapter Two

I built before anyone gave me the title.

At Venture Garden Group, I managed business analysis across TRIPS.ng and watched, up close, what it takes to turn an idea into an operating business — the unglamorous parts included. It made one thing obvious: I didn't want to wait for a title to start building. So I went to W. P. Carey for my MBA, not to collect credentials, but to sharpen the judgment I'd already started using.

Chapter Three

I took the builder instinct back out into the world.

Amazon, AWS, and Alexa gave me a front-row seat to how AI products get built at real scale — and the discipline to ship responsibly inside a huge company. But the instinct to build my own things never quietened. So alongside that work, I founded J'aduné Beauty, started Pearl & Roses, and began building Brkeven — three different bets on the same belief: that I can build things that matter, on my own terms.

Technology

I'm hands-on, not just strategic. I work daily with Claude Code and Cursor, and I'm comfortable in a full-stack Python/FastAPI codebase. My product experience spans LLMOps, generative AI, and NLP — plus the less glamorous work of international expansion, where the technology has to hold up outside its home market.

Entrepreneurship

Running J'aduné Beauty, Pearl & Roses, and Brkeven at the same time — alongside a full-time career — has taught me more about product than any single job could. Every venture is a different test of the same muscle: build something real, with limited resources, and keep building when no one is watching.

Education
MBA
W. P. Carey School of Business
BS, Industrial Physics
Covenant University
What I'm Learning
MBAComplete
AI / technical developmentOngoing
AIGP certificationPursuing
Psychology (PhD)Future
Personal Philosophy

I build because building is how I make sense of the world — and because I believe the best products and businesses come from people who are honest about what they don't yet know.

My faith and my community shape how I work as much as any MBA did. I care about showing up for local schools, small businesses, and the people around me — not as a side project, but as part of the same values that drive everything else I build.