Technology Builder · Product Leader · Entrepreneur

I build things.

Technology. Products. Companies. Ideas.

See my work Let's talk
Joann Praise
Background
Amazon · AWS · Alexa
MBA, W. P. Carey

I've spent my career inside the biggest technology companies in the world — and outside them, building things of my own. Not because I couldn't pick a lane, but because the lane was never the point. The point was always building something that works, with people I respect, toward something that matters.

What I Build

Three expressions of the same instinct.

AI + Technology

Product leadership inside AI and technology teams — from Amazon and AWS to fractional work with founders building the next generation of AI products.

Companies

Founding and running my own ventures — J'aduné Beauty, Brkeven, and Pearl & Roses — each one a different answer to the same question: what does this world need more of?

With Others

Advising, speaking, and collaborating — because the best ideas rarely happen alone, and I'd rather build in rooms full of people smarter than me.

Selected Work

A few things I've shipped.

Amazon · Alexa Shopping

Product Q&A

Led product for a conversational Q&A experience that helped customers get fast, trustworthy answers about products before they bought — combining retrieval, generative AI, and rigorous trust and safety review.

Amazon · Alexa

Generative Shopping Experiences

Shaped product strategy for new generative AI shopping experiences on Alexa, working across science, engineering, and design to turn early LLM capability into something customers could rely on.

AWS

Global Technology

Partnered with global engineering and business teams to bring AWS technology and services to new markets, translating complex technical capability into something regional teams could adopt with confidence.

Ventures

Companies I'm building alongside the day job.

Brkeven

AI technology and venture-building — turning AI ideas into market-ready products.

J'aduné Beauty

A beauty and wellness brand built on Shopify — formulated with real ingredients and real women in mind.

Pearl & Roses

A faith-centered brand and devotional journal, created to help women root their identity in something steadier than achievement.

Current Explorations

What I'm learning right now.

AI

Going deeper into applied AI and LLM product work — practically, not theoretically.

Entrepreneurship

Running three ventures at once, and learning in real time what that actually takes.

AIGP

Pursuing AIGP (AI Governance Professional) certification, deepening expertise in responsible AI product leadership.

Psychology

An eventual path toward graduate study in psychology — still early, still forming.

Ideas

Things I'm thinking — and writing — about.

A Case for Humans in the Age of AI. Or Maybe Not. What five years inside AI evals taught me about trust. Why most AI products fail at the last 10%. Building in public, badly, on purpose.
Speaking

I speak about AI, product leadership, and building while employed.

See speaking topics →
Now — October 2026

Stay up to date with Joann.

Occasional notes on AI, building, and the in-between.

Have something to build?

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